123451234Among the 5DNAs, "No. 1" is the most important one. If we enter a new field, we must be No. 1 in that field, or otherwise, we will never enter that field. This policy represents our values. It is also an expression of our determination to seriously aspire to achieve innovation.In order to remain No. 1, we must always be open to new ideas and pave the road less traveled without being bound by conventional thinking. We believe that no matter how difficult it is, only by becoming a No. 1 player can we obtain the right to take on the challenge to drive innovation. The Simplex Group has long been able to obtain the right to take on this challenge by maintaining the top brand position in Japan in the Financial Frontier Domain. And now, we are taking up a challenge to become "No. 1" in a new domain with reproducibility by leveraging the wealth of expertise we have cultivated in the process.Pursuing innovation as one teamFor us to continue creating value added, we believe it is important to have a clear management policy and a mindset ingrained in our employees in addition to our unique business model. At the Simplex Group, under the strong leadership of our experienced management team, a diverse group of professionals work as one team in pursuit of innovation by sharing 5DNAs as our code of conduct and Simplex Philosophy as our values.Continuing to create value-added services with high reproducibilityReproducibility refers to the ability to continue to deliver results in a short period of time with a high growth curve, even in different fields and projects, by utilizing know-how accumulated through repeated efforts in the right direction. At the Simplex Group, we always emphasize the importance of reproducibility, not only at the forefront of consulting and system development, but also in the fostering and evaluation of our employees.The Simplex Group has long positioned ourselves as a specialist in the Financial Frontier Domain. This is because the Financial Frontier Domain is exactly where a company like ours, which continues to accumulate expertise through the right approach, can constantly demonstrate its competitive advantage. To continue to create value-added services with high reproducibility and an impact on society in an area where our clients can fairly evaluate the value we add, we continue to take on challenges tenaciously every day as a team of people who trust and respect each other in the form of a company.By fair price we mean that goods and services are offered at fair and reasonable prices in the market. It means that both we, as a supplier, and our clients are satisfied with pricing. This leads to a supplier not pursuing excessive profits and clients not demanding unreasonably low prices.Because we create value added that other companies cannot deliver, the prices we demand from our clients inevitably tend to be higher than the industry average. Nevertheless, we believe that doing business in markets that recognize the prices we demand as fair prices is essential to building a sustainable business model.Demanding fair price as compensation for value addedOur value of existence lies in taking on complex projects that other tech firms or consulting firms cannot undertake, and creating value added that exceeds clients' expectation as their technology partner. This is also the reason why we place the importance on whether we can charge fair price for the value added we create when considering entering a new market.14No. 1Innovators have always been the No. 1 companies in their fields.So always seek to be No. 1 at any time.Client FirstThe success of the client's business is our top priority.Make clients happy by creating value added that exceeds their expectations.CommitmentCultivate the fortitude to get through any difficulty to deliver results.Have a strong sense of purpose and act without losing sight of the goal to be accomplished.ProfessionalismAs a first-class professional, pursue the best results.Doubt common sense, think outside the box, and work out what is key.GlobalKeep challenging ourselves toward fulfilling our management philosophy.Don’t be afraid of any change, and bring innovation to the world.PlayerWe have valued the "Be a player" mindset since our founding.Regardless of the job title, everyone creates value added as a player.Work for SimplexThink over what you can do to maximize the value of Simplex as a team.Think over what it should be not only for yourself but also for your team.Mutual RespectAchieving the best results as a team requires to bring together a variety of sharp-edged talent.Be humble to recognize talent that others possess, learn from others, and respect each other.God is in the DetailsAlways remember, God is in the details.Be meticulous in your job, such as thinking through every last line of source code.5DNAsSimplex PhilosophyOur Values
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